Sep 14, 2024
How AI Is Changing the Creative Process
From concept to execution—how smart tools are making bold ideas real, faster.
AI tools
Creative process
Innovation
Impact & Fast Creativity
Creativity has always been about intuition, curiosity, and timing. But now it’s also about tools. Not because tech replaces talent, but because when used right, AI expands what’s possible.
We, as creative rebels, don’t fear AI. We build with it. It’s not our replacement, it’s our creative copilot. A tool to sharpen ideas, reduce the grunt work, and take us from insight to impact, faster and smarter.
What AI does (and doesn’t do)
What AI does (and doesn’t do)
AI doesn’t give you taste. It doesn’t know your user. And it won’t crack your brand voice. But it will:
Suggest better angles in seconds
Save hours in content generation
Help prototype campaigns, visuals, or narratives
Transform 1 idea into 100 executions
The magic happens when humans prompt well and steer with intention.
Prompts aren’t just commands—they’re creative blueprints. A vague input leads to a vague result. But a well-crafted prompt can simulate a brainstorm, challenge assumptions, or reframe an entire idea.
How to prompt better:
Set the scene: Assign the AI a role. “You’re a creative director for a bold startup…”
Shape the tone: Be explicit. “Keep it short, confident, zero fluff.”
Give context: Add brand voice samples, target audience, or successful past ideas.
Treat it like a partner: Iterate. Ask it to challenge the first draft, remix it, or push it further.
AI won’t replace your thinking. But it will amplify it, f you ask the right way.
Our favorite AI tools (and how we use them)
Our favorite AI tools (and how we use them)
These aren’t just shortcuts. They’re part of how to work smarter, prototype faster, and push ideas further. From strategy to visuals to mood and sound, these are the AI tools we use to supercharge creativity, without losing the human spark that makes it matter.
Strategy & Messaging Tools:
ChatGPT
Our go-to for tone exploration, messaging variations, naming options, and strategic reframing. Think of it as a smart sparring partner—not a writer, but a provoker.Notion AI
Perfect for documenting, organizing ideas, and structuring strategic outputs. We use it to turn chaos into clean outlines, taglines, or briefing drafts fast.
Visual Concepting Tools
Recraft
Design explorations in minutes. We use it for layout drafts, quick graphics, and playful iterations during early stages.Midjourney
Great for worldbuilding. It helps us visualize concepts and atmospheres before investing in production. Especially useful for art direction and reference decks.
Creative Expansion & Moodboarding
Reve
Reve is an impressive tool to build moodboards, explore brand universes, and collaborate visually in real time. It’s like mapping your brand’s personality in layers.
Suno AI
A powerful ally for audio branding and storytelling. Whether we need a custom track, voice vibe, or conceptual tone—Suno adds sound to the brand experience.
AI doesn’t kill creativity—it organizes it: When your workflow is intelligent, your ideas get sharper, faster. You’re not spending hours searching for references or rewriting the same headline. You’re testing, evolving, and shipping.
That’s how we use AI: not to finish the work for us, but to push the work further.
Let’s stop asking whether AI will replace creatives. It won’t. Let’s ask:
How can it help the brave ones move faster?
Latest Updates
(GQ® — 02)
©2024
Latest Updates
(GQ® — 02)
©2024
FAQ
FAQ
01
How do you work with clients?
02
What’s your typical project timeline?
03
Do you offer strategy only services?
04
What makes you different from traditional agencies?
05
Are you really that involved in the process?
06
Can we start small and grow from there?
07
Do you have experience in our industry?
08
Can you help if we already have an internal team?
01
How do you work with clients?
02
What’s your typical project timeline?
03
Do you offer strategy only services?
04
What makes you different from traditional agencies?
05
Are you really that involved in the process?
06
Can we start small and grow from there?
07
Do you have experience in our industry?
08
Can you help if we already have an internal team?
Sep 14, 2024
How AI Is Changing the Creative Process
From concept to execution—how smart tools are making bold ideas real, faster.
AI tools
Creative process
Innovation
Impact & Fast Creativity
Creativity has always been about intuition, curiosity, and timing. But now it’s also about tools. Not because tech replaces talent, but because when used right, AI expands what’s possible.
We, as creative rebels, don’t fear AI. We build with it. It’s not our replacement, it’s our creative copilot. A tool to sharpen ideas, reduce the grunt work, and take us from insight to impact, faster and smarter.
What AI does (and doesn’t do)
AI doesn’t give you taste. It doesn’t know your user. And it won’t crack your brand voice. But it will:
Suggest better angles in seconds
Save hours in content generation
Help prototype campaigns, visuals, or narratives
Transform 1 idea into 100 executions
The magic happens when humans prompt well and steer with intention.
Prompts aren’t just commands—they’re creative blueprints. A vague input leads to a vague result. But a well-crafted prompt can simulate a brainstorm, challenge assumptions, or reframe an entire idea.
How to prompt better:
Set the scene: Assign the AI a role. “You’re a creative director for a bold startup…”
Shape the tone: Be explicit. “Keep it short, confident, zero fluff.”
Give context: Add brand voice samples, target audience, or successful past ideas.
Treat it like a partner: Iterate. Ask it to challenge the first draft, remix it, or push it further.
AI won’t replace your thinking. But it will amplify it, f you ask the right way.
Our favorite AI tools (and how we use them)
These aren’t just shortcuts. They’re part of how to work smarter, prototype faster, and push ideas further. From strategy to visuals to mood and sound, these are the AI tools we use to supercharge creativity, without losing the human spark that makes it matter.
Strategy & Messaging Tools:
ChatGPT
Our go-to for tone exploration, messaging variations, naming options, and strategic reframing. Think of it as a smart sparring partner—not a writer, but a provoker.Notion AI
Perfect for documenting, organizing ideas, and structuring strategic outputs. We use it to turn chaos into clean outlines, taglines, or briefing drafts fast.
Visual Concepting Tools
Recraft
Design explorations in minutes. We use it for layout drafts, quick graphics, and playful iterations during early stages.Midjourney
Great for worldbuilding. It helps us visualize concepts and atmospheres before investing in production. Especially useful for art direction and reference decks.
Creative Expansion & Moodboarding
Reve
Reve is an impressive tool to build moodboards, explore brand universes, and collaborate visually in real time. It’s like mapping your brand’s personality in layers.
Suno AI
A powerful ally for audio branding and storytelling. Whether we need a custom track, voice vibe, or conceptual tone—Suno adds sound to the brand experience.
AI doesn’t kill creativity—it organizes it: When your workflow is intelligent, your ideas get sharper, faster. You’re not spending hours searching for references or rewriting the same headline. You’re testing, evolving, and shipping.
That’s how we use AI: not to finish the work for us, but to push the work further.
Let’s stop asking whether AI will replace creatives. It won’t. Let’s ask:
How can it help the brave ones move faster?
Latest Updates
(GQ® — 02)
©2024
FAQ
01
How do you work with clients?
02
What’s your typical project timeline?
03
Do you offer strategy only services?
04
What makes you different from traditional agencies?
05
Are you really that involved in the process?
06
Can we start small and grow from there?
07
Do you have experience in our industry?
08
Can you help if we already have an internal team?
Sep 14, 2024
How AI Is Changing the Creative Process
From concept to execution—how smart tools are making bold ideas real, faster.
AI tools
Creative process
Innovation
Impact & Fast Creativity
Creativity has always been about intuition, curiosity, and timing. But now it’s also about tools. Not because tech replaces talent, but because when used right, AI expands what’s possible.
We, as creative rebels, don’t fear AI. We build with it. It’s not our replacement, it’s our creative copilot. A tool to sharpen ideas, reduce the grunt work, and take us from insight to impact, faster and smarter.
What AI does (and doesn’t do)
AI doesn’t give you taste. It doesn’t know your user. And it won’t crack your brand voice. But it will:
Suggest better angles in seconds
Save hours in content generation
Help prototype campaigns, visuals, or narratives
Transform 1 idea into 100 executions
The magic happens when humans prompt well and steer with intention.
Prompts aren’t just commands—they’re creative blueprints. A vague input leads to a vague result. But a well-crafted prompt can simulate a brainstorm, challenge assumptions, or reframe an entire idea.
How to prompt better:
Set the scene: Assign the AI a role. “You’re a creative director for a bold startup…”
Shape the tone: Be explicit. “Keep it short, confident, zero fluff.”
Give context: Add brand voice samples, target audience, or successful past ideas.
Treat it like a partner: Iterate. Ask it to challenge the first draft, remix it, or push it further.
AI won’t replace your thinking. But it will amplify it, f you ask the right way.
Our favorite AI tools (and how we use them)
These aren’t just shortcuts. They’re part of how to work smarter, prototype faster, and push ideas further. From strategy to visuals to mood and sound, these are the AI tools we use to supercharge creativity, without losing the human spark that makes it matter.
Strategy & Messaging Tools:
ChatGPT
Our go-to for tone exploration, messaging variations, naming options, and strategic reframing. Think of it as a smart sparring partner—not a writer, but a provoker.Notion AI
Perfect for documenting, organizing ideas, and structuring strategic outputs. We use it to turn chaos into clean outlines, taglines, or briefing drafts fast.
Visual Concepting Tools
Recraft
Design explorations in minutes. We use it for layout drafts, quick graphics, and playful iterations during early stages.Midjourney
Great for worldbuilding. It helps us visualize concepts and atmospheres before investing in production. Especially useful for art direction and reference decks.
Creative Expansion & Moodboarding
Reve
Reve is an impressive tool to build moodboards, explore brand universes, and collaborate visually in real time. It’s like mapping your brand’s personality in layers.
Suno AI
A powerful ally for audio branding and storytelling. Whether we need a custom track, voice vibe, or conceptual tone—Suno adds sound to the brand experience.
AI doesn’t kill creativity—it organizes it: When your workflow is intelligent, your ideas get sharper, faster. You’re not spending hours searching for references or rewriting the same headline. You’re testing, evolving, and shipping.
That’s how we use AI: not to finish the work for us, but to push the work further.
Let’s stop asking whether AI will replace creatives. It won’t. Let’s ask:
How can it help the brave ones move faster?
FAQ
How do you work with clients?
What’s your typical project timeline?
Do you offer strategy only services?
What makes you different from traditional agencies?
Are you really that involved in the process?
Can we start small and grow from there?
Do you have experience in our industry?
Can you help if we already have an internal team?